Local: obstacle or opportunity

Regional’ and ‘local’ are two terms that are used a lot for advertising purposes and are associated with many positive emotions. Why is this and does it benefit local businesses?

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Showing face: The personal touch

The face conveys emotions and can send many signals to the other person. That’s why people always look at each other’s faces first when they meet. This forms the first impression of a person and is difficult to revise.

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