News
Search engine optimisation: Does it add value?
Search engine optimisation (SEO) is much advertised and many companies rely on it. But does it really bring added value?
Delivery: Can it be done without?
There is hardly anything you can’t have delivered to your home. But is this a general customer wish or is it possible to do without online delivery without losing a lot of sales?
Promotions: Raising awareness and image
In this case, ‘promotions’ do not mean discounts, but activities that are not directly related to the sale. What is important to pay attention to?
Augmented Reality: Something for your business too?
New technologies can take marketing strategy to a new level. Of course, not everything fits your own business. What about augmented reality?
Search function in the online shop: When is it necessary?
The start of the online shop usually begins with a few products, because the optimal presentation and description takes a lot of time. Gradually, however, the assortment fills up.
Small craft shops, big marketing?
You know them well from the inner cities. The watchmaker, cobbler, key maker and many other smaller craft shops. They have a flair all their own when you look in or walk in.
Vouchers: Value or Percentage?
Whether you get a 10% discount on a purchase value of 50 € or 5 € given as a gift is not decisive in the final settlement. So does it make any difference which option you reveal to the customer?
Being found: Use existing platforms?
Long before digitalisation, the question for retailers was: “How can my customers best find me?”
Hyperlocalisation Ads
Hyperlocalisation Ads – Localyzer launches new tool to bulk book thousands of local online campaigns – at the push of a button! With our latest software product, we offer the easiest way to generate thousands of local online location campaigns in a centrally controlled way.
Regional, national, global: Where is it worth selling?
Supporting a local business is a purchasing argument for many consumers, even in the digital space. On eBay, among other places, it is now possible to search specifically for small and/or local retailers.
