Search function in the online shop: When is it necessary?

The start of the online shop usually begins with a few products, because the optimal presentation and description takes a lot of time. Gradually, however, the assortment fills up.

When should a search function be installedโ“

๐Ÿ” A clear sorting into categories is important, but not always sufficient. If the offers per category extend over several pages, a search function is recommended.

๐Ÿ” There is no absolute number above which a search function should be available; on the other hand, it can already be integrated in a small assortment. The rule here is: it is better if it is present and not needed than the other way round.

๐Ÿ” The type of search function also has a decisive impact on the willingness to buy. A live search constantly offers results and is convenient. If, on the other hand, the potential customer permanently encounters missing search results – even though the product is available in the shop – this can disrupt the purchase process.

Customers on the internet see the advantage of saving time. The online shop should support them in this.

Search function
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on xing