News
Advertising: offline or online?
Do I invest in advertising online or offline? Over the past few years, the relationship between the two options has come closer and closer. While in 2013 just 29% of advertising investments were in online advertising …
Local offer: Digitize anyway?
Online trading is booming. The number of orders on the Internet is constantly increasing. What if I can’t send my services and if they only take place locally?
Who is where? generations on the internet
For every dealer and service provider, the target group is an important factor in the sales strategy. All target groups are available on the …
Digital channels: Which ones are worthwhile for me?
There are now so many digital channels available that it is easy to lose track. Some of them are particularly suitable for certain product …
Online Marketing For Doctors: Is It Necessary?
With weeks of waiting for appointments with specialists, one should assume that they do not need a marketing strategy, but thanks to the …
2022 OMKB Digital Business Conference
Localyzer held two sessions during OMKB Digital Business Conference on January 19, 2022. We did record the sessions for you. How do i meet the hybrid customer – Matthias gives an insight into the …
Online marketing: How to improve your own image
Maintaining your own image is important. In marketing, you first try to reach the target audience, but you can do more than that.
A million trees for print ads
📌 The production of 1.2 billion kilograms of print advertising (flyers, brochures etc) requires as much energy as 106,000 German citizens consume in a whole
Online vs Retail – Which is more sustainable?
Online vs Retail – Which is more sustainable? The battle of local retail against online offerings is fought every day. Often, local vendors can’t compete
GEOTAGS – What is that actually?
What are geotags actually? Geotags are links to media such as photos, videos or social media posts with locations. They are mostly shared on social
