News

Privacy: Being successful despite guidelines
Data protection and privacy have been an issue ever since personal data storage has existed – even in the analogue space!

Digital location marketing: How does it work?
Through digital location marketing, service providers and retailers can increase their brand awareness, attract more visitors to the shop and increase sales. This is how digital location marketing works…

Local businesses: What does the future hold?
How will local shops function in the future? For many local shops, it will be necessary in the future to use strategies such as e-commerce, mobile payment and omnichannel in order to adapt to online trends.

Shopping experience: What promotes “fun”?
Of course, the word “shopping experience” alone is meant to suggest the true joy of shopping. But that doesn’t mean you can’t realise something like that – both in stationary and digital retail.

Decoy offers: Offline or online?
There have been cases where bait offers have come under criticism because sometimes only one or two items of the offer were available. This can cause lasting damage to one’s own image. There is no need for such “tricks” if the concept is approached correctly.

Videos: Indispensable media
What makes videos indispensable in marketing today? Relaxed information. Who likes to read through long instruction manuals when there is a short video that explains everything perfectly?

Digital location marketing: 7 quick tips and tricks
Efficient location marketing is not easy in digital times. Here are 7 tips & tricks on how to make it work anyway!

Trends 2023: What should you do?
2023 has only just begun, but the trends are already foreseeable…

Artificial intelligence: What can it support?
Many people still think of science fiction when they hear the abbreviation ‘AI’. In the meantime, however, development has come so far that applications in many areas are possible and make sense.

Moving companies: The right marketing
Friends and family are regularly used as removal helpers. However, with increasing age and a better financial situation, people like to get professional help with their move. How do you get these orders as a removal company?