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Online marketing: How to improve your own image
Maintaining your own image is important. In marketing, you first try to reach the target audience, but you can do more than that.
A million trees for print ads
📌 The production of 1.2 billion kilograms of print advertising (flyers, brochures etc) requires as much energy as 106,000 German citizens consume in a whole
Online vs Retail – Which is more sustainable?
Online vs Retail – Which is more sustainable? The battle of local retail against online offerings is fought every day. Often, local vendors can’t compete
GEOTAGS – What is that actually?
What are geotags actually? Geotags are links to media such as photos, videos or social media posts with locations. They are mostly shared on social
Digitization in retail
Digitization in retail If you go to a shop and want to make larger purchases, you rightly expect competent advice. In fact, one of retail’s
Corona Innovation – what will remain?
During the Corona Pandemic, retailers had to be creative. New concepts have been introduced to keep shops open. ✌
But what will remain after the pandemic? ????
The shopping center of the future
In the USA, experts assume that up to 25% of all shopping centers will close within the next 5 years. ????
The fact is, shopping centers cannot completely reinvent their business model, but they have to change. ????
What are the advantages of local online marketing for chain stores with a decentralized branch structure
What are the advantages of local online marketing for chain stores with a decentralized branch structure?
Decentralized companies – hurdles in online marketing
Online marketing for decentralized companies – what are the typical hurdles ❓
Even if the logo is always the same: sometimes Edeka is also called Edeka Schmitt or Edeka Meyer or similar ????
We are talking about decentralized companies – and it is precisely here that setting up a uniform online marketing strategy is difficult.
Local Influencers 2021
Marketing by local influencers in 2021 – how does it work? ????
According to a statistic from 2019, a whopping 90% of all customers use the internet to find local shops. 82% also read reviews online.
