News
Vouchers: Value or Percentage?
Whether you get a 10% discount on a purchase value of 50 € or 5 € given as a gift is not decisive in the final settlement. So does it make any difference which option you reveal to the customer?
Being found: Use existing platforms?
Long before digitalisation, the question for retailers was: “How can my customers best find me?”
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Regional, national, global: Where is it worth selling?
Supporting a local business is a purchasing argument for many consumers, even in the digital space. On eBay, among other places, it is now possible to search specifically for small and/or local retailers.
Subscriptions: A model for retail?
Subscriptions are established and successful in many areas of daily life, for example in local transport, streaming services and cultural offerings.
Today’s consumer: this is who he is
People’s shopping behaviour has changed in recent years and the increasing online trade is not entirely innocent of this. With just a few clicks, entire purchases are done and conveniently delivered to your home.
Keeping measures in view and evaluating them
Omni-channel sales, marketing campaigns with different media and further visibility efforts can achieve great results and boost sales in the online shop and local shop.
Mobile marketing: What is involved?
Smartphones, smartwatches and tablets are now part of our everyday lives and virtually everywhere we go. So picking up the target groups there is a logical conclusion.
Product descriptions: Pure information or more?
Product descriptions have long been more than mere information on the appearance or functionality of the goods. You can use the product data sheet for this.
Products in the shop: Does everything have to be available on site?
In local retail, a lot of thought goes into the placement, sorting and arrangement of the product selection. Looking and touching is an advantage of offline shopping and, in addition to the possible advice, continues to attract many customers to the shops.
