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5 tips for automated campaign management
Automating campaign management can save time and increase efficiency. Here are 5 tips to add more value to your campaigns.
Local ties instead of corporate giants
Many branches? How to still reach the local heart! When it comes to advertising messages, it often helps to ask yourself the question: What would make me (my target group) more likely to make a purchase?
Awakening desires for services
In many cases, products that you can touch, taste or hear are easier to sell to the target group, as the sensory experience is a strong selling point. But what about services that you can’t “feel” directly?
Bringing local offers directly to interested parties
Local suppliers have an advantage over those from “outside”, and not just since awareness of regional products has increased. People like to set themselves apart – from their immediate neighbour, the neighbouring district, the neighbouring town…
Local campaigns: No matter if big or small
Umbrella organisation or sole proprietorship? No matter how big or small: with local campaigns you reach exactly your target group!
Stand out from the crowd – but how?
Just about every company nowadays does online marketing to some degree. So how do you stand out from the crowd and reach your customers?
Uniform appearance – on all channels
A lot of time and heart and soul is often put into advertising templates. It is a creative and intensive process in which you want to show your best side to your customers and, especially in this day and age, you should pay close attention to the way you present yourself and your choice of words.
Personalisation on a large scale: is that even possible?
Everyone knows the saying “mass instead of class”. So do you also have to decide in online marketing whether to address a broad audience or to include the individual demands of the target persons?
Service providers: Are they at a marketing disadvantage?
Advertising physical products or businesses seems easier at first than it is for a service. You take a few nice pictures, write something nice about it and the advertisement is ready.
“On site” – A predicate for every size of company
A sense of belonging to one’s home country and regional patriotism are really big in Germany. So buying a product “locally” has a strong emotional component.
