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Special Promotions: What is possible online?
The campaigns are known from local shops. Of course, discount coupons are still among the most popular offers, as is the …

Better communication: Highlight unique selling propositions
We communicate constantly. In this day and age, we are always informed about everything and consume information in …

Is advice still important? Information source search engine
“Crap, now I have the device but I don’t have the right tool to set it up. What am I taking?” Bad purchases are very common on the Internet.

Payment Methods Online: What Should I Offer?
There is now a wide range of payment service providers for online trading. What would make sense for your own business or service?

Affiliate Marketing: Makes Sense in Retail?
Marketing strategies are diverse and strongly dependent on the business area. The affiliate marketing is here but in as good as …

Advertising in social networks: what do I have to consider?
In addition to your own website, social networks are a perfect place to communicate with your customers and prospects …

Video instead of text: what’s the point?
Everyone knows the classic assembly instructions for devices and furniture. Hundreds of items and tons of steps to follow. Even the best illustrations and explanatory texts do not help …

Local car workshop: what is possible online?
Many retailers are recommended to have their own website and online shop. What about, for example, a local …

Newsletter: What to consider
There are still enough flyers, brochures and catalogs in the mailbox. But you can also rely on the digital version, the newsletter. But you should pay very close attention to …

Modular systems: How good are they really?
In the early days of websites, satisfactory results could not be achieved without in-depth programming knowledge.