Today’s consumer: this is who he is

People’s shopping behaviour has changed in recent years and the increasing online trade is not entirely innocent of this. With just a few clicks, entire purchases are done and conveniently delivered to your home.

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Tiktok Videos
TikTok videos: A good marketing?

The Tiktok app was downloaded 25.7 million times worldwide via the Google Play Store in January 2022, according to Statista. This is an increase of 45 % compared to the previous year. There are about one billion users worldwide.

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