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Subscriptions: A model for retail?
Subscriptions are established and successful in many areas of daily life, for example in local transport, streaming services and cultural offerings.
Today’s consumer: this is who he is
People’s shopping behaviour has changed in recent years and the increasing online trade is not entirely innocent of this. With just a few clicks, entire purchases are done and conveniently delivered to your home.
Keeping measures in view and evaluating them
Omni-channel sales, marketing campaigns with different media and further visibility efforts can achieve great results and boost sales in the online shop and local shop.
Mobile marketing: What is involved?
Smartphones, smartwatches and tablets are now part of our everyday lives and virtually everywhere we go. So picking up the target groups there is a logical conclusion.
Product descriptions: Pure information or more?
Product descriptions have long been more than mere information on the appearance or functionality of the goods. You can use the product data sheet for this.
Products in the shop: Does everything have to be available on site?
In local retail, a lot of thought goes into the placement, sorting and arrangement of the product selection. Looking and touching is an advantage of offline shopping and, in addition to the possible advice, continues to attract many customers to the shops.
Many comments: Do I have to read them all?
There are comment functions for customers and users on Google, the company’s own website, social media channels and various rating sites of online shops. Is it really important to read all the comments?
The address: Formal or informal?
The approach says a lot about the relationship between two people. Consequently, it also plays a crucial role in sales and can contribute equally to success and failure.
3 trends for online retail
Online trade is booming, but not everywhere in the same way. There are a few trends that retailers can take advantage of to increase sales.
TikTok videos: A good marketing?
The Tiktok app was downloaded 25.7 million times worldwide via the Google Play Store in January 2022, according to Statista. This is an increase of 45 % compared to the previous year. There are about one billion users worldwide.
