Search engine optimisation: Does it add value?
Search engine optimisation (SEO) is much advertised and many companies rely on it. But does it really bring added value?
Everyone wants to be right at the top of the search results. But do you have to buy a place for a lot of money or is SEO also an option for smaller companies❓
👉 For service providers, if there are still free capacities, SEO is a good option to generate more website hits and thus make interested parties aware of the service.
👉 In retail, there is virtually no upper limit for customers, so it is worthwhile here in any case.
Do you stand a chance against the “big ones”❓
💡 When it comes to SEO, it’s not only the industry that matters, but above all the location and the special features. Proximity creates trust and that is why it is better to hire a service provider from the local area than to have a large company come from afar.
💡 A good SEO clearly highlights the USP (Unique Selling Point) and sets trade or services apart from the competition. It is important that the website then also delivers what the customers expect. If it is unclear or outdated, even the increased number of hits will be of little use.
If you want to get more potential customers to your website, SEO is a very good solution!