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Digitization in retail
Digitization in retail If you go to a shop and want to make larger purchases, you rightly expect competent advice. In fact, one of retail’s

Corona Innovation – what will remain?
During the Corona Pandemic, retailers had to be creative. New concepts have been introduced to keep shops open. ✌
But what will remain after the pandemic? ????

The shopping center of the future
In the USA, experts assume that up to 25% of all shopping centers will close within the next 5 years. ????
The fact is, shopping centers cannot completely reinvent their business model, but they have to change. ????

What are the advantages of local online marketing for chain stores with a decentralized branch structure
What are the advantages of local online marketing for chain stores with a decentralized branch structure?

Decentralized companies – hurdles in online marketing
Online marketing for decentralized companies – what are the typical hurdles ❓
Even if the logo is always the same: sometimes Edeka is also called Edeka Schmitt or Edeka Meyer or similar ????
We are talking about decentralized companies – and it is precisely here that setting up a uniform online marketing strategy is difficult.

Local Influencers 2021
Marketing by local influencers in 2021 – how does it work? ????
According to a statistic from 2019, a whopping 90% of all customers use the internet to find local shops. 82% also read reviews online.

Digitization made easy – for small and medium-sized companies
The city’s economic development agency Timm Hettich had met two “local heroes” on 30 April.
September 2020 invited to the lecture in the large meeting room of the town hall.

Digital measures for location marketing – even in times of crisis
Digital measures to continue to reach customers in the Corona crisis. As a local retail business or as a chain store.

Is local business dead?
Is local business dead? And if not, how can you help him fight against the big eCommerce giants?