After a career as software developer, consultant, project manager, enterprise architect and IT director - mostly in the retail / ecommerce sector in an international environment - Jörg Kurzendörfer founded axregio3 GmbH with a partner.
Matthias Lange, former Executive Assistant and Project Manager at United Internet Media as well as Business Development Manager at Stellwerk3 starts as Executive Manager at axregio3 GmbH.
The two quickly realized that they shared common ideas regarding product, business model and company culture. This led to the joint founding of Localyzer GmbH in 2017.
mmb media agentur GmbH and effisma.group GmbH & Co. KG see the potential of Localyzer GmbH and acquire minority shares. This secured our further growth.
Localyzer GmbH wins ERGO Group AG as its first strategic customer. A stroke of luck for the young company. ERGO's high level of professionalization helps Localyzer GmbH enormously to adapt its product and processes to the requirements of a modern and visionary company.
Localyzer wins 3rd place at the Founder's Prize of the Baden-Württemberg Savings Bank Association. It is important for us that "outsiders" also recognize the potential of our company.
Localyzer GmbH wins the 1st place at the Gründerpreis Rems-Murr. And with the 5,000€ prize money we really party with the colleagues 😁. After all, it's their prize!
Localyzer is performing very well and is winning more important customers in the automotive, telecommunications, banking and consumer goods sectors.
Electrolux Switzerland is Localyzer's first customer outside Germany. Electrolux uses the Localyzer platform to realize local online marketing for its independent dealers in Switzerland. And this in German, Italian and French. Shortly after, we win Canon Switzerland. Canon realizes local online marketing for its B2B stores with Localyzer.
Localyzer is profitable! We can hardly believe it: after quite a short time we are profitable. Which is remarkable for a startup in the platform business.
The Corona pandemic in 2020 is also a surprise for us, but after the initial "moment of shock", it is becoming clear that the crisis is also acting as a catalyst for our customers' digitization initiatives. Digitization is now being implemented more quickly and with higher priority. As a platform provider, we are also benefiting from this.
We feel well equipped for the years ahead. A fantastic team, an innovative product, a good financial situation and visonary customers. What more do we need?