Images: Transporting emotions

A beautiful holiday picture immediately puts us in a mood of longing. We associate it with many wonderful memories and a great time.

Images can trigger very many and very different emotions. You should also be aware of this in the digital space and use it in a targeted way.

🐠 Faces. You can rarely go wrong with a friendly face of the staff or shop owner. This conveys joy and a nice shopping/service experience.

🐠 Pictures of products are especially important for the online shop, but you can also enhance these. If you place a few plates of delicious food on the wooden table or arrange a few beautiful flowers with the decorative items, it immediately looks much more lifelike and friendly.

🐠 In general, flowers, blue skies, sunsets and similar motifs have positive associations. These can and should be used for the presentation of the trade or products, if possible.

❗ The only important thing is that the image is coherent and of high quality.

Beautiful pictures and motifs arouse emotions and increase the willingness to buy. This should be used!

Images