Mobile marketing: What is involved?
Smartphones, smartwatches and tablets are now part of our everyday lives and virtually everywhere we go. So picking up the target groups there is a logical conclusion.
What do I need for successful mobile marketing?
🥇 First and foremost is your own website, which is adapted to mobile devices and which is the target of all other measures.en. The online shop may also be integrated here.
🥈 Apps fulfil the practical purpose that customers do not have to navigate through the browser every time and can make personal settings. A clear and easy-to-use app is also recommended.
🥉 Click & Collect is one option, but payment should also be possible on the move, either via services such as Google- /Apple Pay or directly with payment service providers such as Paypal, Klarna etc.
🏅 Individual and general voucher codes and discounts are part of the strategy and should always be visible to customers.
🏅 Advertising in the app or via SMS is another way to address the customer – but in moderate quantity❗
This means that nothing more stands in the way of mobile marketing.