Being found: Use existing platforms?
Long before digitalisation, the question for retailers was: “How can my customers best find me?”
Local markets developed into cities where a 1A location provided the highest visibility – coveted and expensive! 💍
🕵 In the digital space, this is no longer so clear and transparent. A 1A location could be compared to the order of search results, but there are many other ways in which traders and service providers can attract attention.
🕵 Platforms such as Google and Ebay now offer local search functions that give consumers the opportunity to shop online in the region. Especially at the beginning of online trading, these can greatly increase visibility.
❕ If one wants to use social media for support, profile maintenance is very important. Regular posts, updates of offers and interesting news from the region are always welcome.
You don’t have to reinvent the wheel and you should definitely use existing platforms. After all, there is no such thing as “too much” awareness.