Multiple locations: local or company-wide advertising campaign?
What is the best way to advertise multiple locations?
Growth is positive, but it often means more difficult decision-making. If you build more locations / branches in more and more cities, regions or countries, the type of marketing should also grow.
💡 It can be worthwhile to invest in national advertising campaigns and yet you should not disregard local interests. Especially with today’s possibilities, it doesn’t have to be a choice between the two options.
📌 Personalised advertising can be very easily tailored from a local audience to a national target group. For this purpose, only a few options need to be changed in automated campaigns and potential buyers will receive the advertising where they prefer to spend their time in the media.
👉 Local, regional and even global groups can be addressed via ads, completely individually according to the wishes and implemented in a short time. Short-term strategy changes are therefore easily possible.
Operate globally – advertise locally!