📌 The production of 1.2 billion kilograms of print advertising (flyers, brochures etc) requires as much energy as 106,000 German citizens consume in a whole year.

📌 “1.1 million trees are felled annually for the mostly unread brochures”.

📌 The advertising magazine Horizon asked its readers: “What do you think of the advertising brochure “Shopping News?”, to which 85% answered “Nothing at all, the plastic part ends up in the garbage immediately!” (163 participants, as of November 5th, 2019).

That’s what a in depth study of the organisation “Die letzten Werbung” says.

Print ads are not sustainable