Local Influencers 2021
Marketing by local influencers in 2021 – how does it work? 🤓
According to a statistic from 2019, a whopping 90% of all customers use the internet to find local shops. 82% also read reviews online.
In other words, a vital online presence is extremely beneficial for local businesses. A smart trick is to use local influencers.
Local influencers are people or institutions that have a certain reach in the region. They don’t have to be world famous – it’s enough if the people are a little known locally.
How do you find such people? Here are three ideas.
👉 Local reviews are a good way to search for brand ambassadors – eg on Google Maps.
👉 Local blogs and mini news sites from the region are often happy about local content – and can become perfect cooperation partners
👉 Browse hashtags on social media – especially the local ones. In this way, local but wide-ranging profiles can be found.
Yes, influencer marketing means work first.
But it can pay off. 🚀