Is local online marketing worthwhile?
Many businesses have been at the same location in a city for generations. Does local online marketing still have any effect here or can it be saved?
Local online marketing: compliant, but still individualised
Compliant, but still individual. How do you add a spark of individuality to your advertising messages for local online marketing?
So the order book fills up quickly!
The service sector is very diverse. Some services are needed regularly, others in an emergency and others probably only a few times in a lifetime.
The wishes are ready for collection!
With physical products, you often try to awaken desires. In the service sector, however, in many cases customers’ wishes are already there.
Local ties instead of corporate giants
Many branches? How to still reach the local heart! When it comes to advertising messages, it often helps to ask yourself the question: What would make me (my target group) more likely to make a purchase?
Local campaigns: No matter if big or small
Umbrella organisation or sole proprietorship? No matter how big or small: with local campaigns you reach exactly your target group!
Service providers: Are they at a marketing disadvantage?
Advertising physical products or businesses seems easier at first than it is for a service. You take a few nice pictures, write something nice about it and the advertisement is ready.
Invisible products: How do I make a service visible?
How do you make the invisible visible? If you search for a sofa or a bicycle, a lot of beautiful pictures pop up. It’s not always so easy with services. So you have to proceed differently – with emotions and associations.
Needle in a haystack: How do I find suitable customers in the vicinity?
In the digital space, anyone can access their own channels, no matter where they are in the world. But probably not every garden service from Hamburg is willing to visit customers in Chile.
Digitization in retail
Digitization in retail If you go to a shop and want to make larger purchases, you rightly expect competent advice. In fact, one of retail’s greatest assets is its high level of expertise. ✨ ❗️ But stationary retailers also have to keep up with the times. ❗️ 🔥 Tablets. Even salespeople cannot know all the […]
