Modular systems: How good are they really?
In the early days of websites, satisfactory results could not be achieved without in-depth programming knowledge.
Local offer: Digitize anyway?
Online trading is booming. The number of orders on the Internet is constantly increasing. What if I can’t send my services and if they only take place locally?
A million trees for print ads
📌 The production of 1.2 billion kilograms of print advertising (flyers, brochures etc) requires as much energy as 106,000 German citizens consume in a whole year. 📌 “1.1 million trees are felled annually for the mostly unread brochures”. 📌 The advertising magazine Horizon asked its readers: “What do you think of the advertising brochure “Shopping […]
Online vs Retail – Which is more sustainable?
Online vs Retail – Which is more sustainable? The battle of local retail against online offerings is fought every day. Often, local vendors can’t compete with online prices, but offer quick and easy service. Many businesses would like to identify with sustainability. So how does that compare? 🚉 🌍 The last mile. The main criticism […]
GEOTAGS – What is that actually?
What are geotags actually? Geotags are links to media such as photos, videos or social media posts with locations. They are mostly shared on social media, but can also be used for marketing purposes. ⚙️ 📌 Such links already play an important role in local search queries such as “Restaurant in Berlin”. This is especially […]
Digitization made easy – for small and medium-sized companies
The city’s economic development agency Timm Hettich had met two “local heroes” on 30 April.
September 2020 invited to the lecture in the large meeting room of the town hall.
