Frankfurt am Main offers the broadest range of options for Valentine’s Day enthusiasts. This is the conclusion of our latest analysis, which examined the number of relevant brick-and-mortar businesses — such as drugstores, beauty salons, restaurants, jewellers, and jewellery stores — across the 25 largest cities in Germany. Additionally, our analysis of Google search volumes reveals where digital demand is highest. Once again, Frankfurt comes out on top.
Frankfurt Leads the Valentine’s Day Ranking
Overall, Frankfurt am Main has the largest supply of Valentine’s Day-related businesses, with around 20 per 10,000 residents. Mannheim follows with 18 businesses, while Düsseldorf and Stuttgart each have 17. The lowest per person availability of local businesses offering Valentine’s Day gifts or activities is in Duisburg, with six businesses per 10,000 residents. This is followed by Gelsenkirchen with seven and Wuppertal with nine.
Germany’s Culinary Hotspots: Where the Most Restaurants Are Located
Across all cities analyzed, the local Valentine’s Day offer is clearly shaped by restaurants. Frankfurt am Main provides the widest restaurant selection, with 17 venues per 10,000 residents, followed by Mannheim, Stuttgart and Düsseldorf with around 15 each.
Couples in Duisburg have comparatively few restaurant options, with five restaurants per 10,000 residents, followed by Gelsenkirchen and Wuppertal with six and just under seven, respectively.
Engagement Ring or Gift: Where Jewelers Are Most Abundant
The highest per-capita availability of jewelers and jewelry stores can be found in Mannheim, Cologne and Augsburg, each with around two businesses per 10,000 residents.
Significantly fewer options are available in Gelsenkirchen, Duisburg and Essen, where there is less than one jeweler per 10,000 residents.
The density of beauty and cosmetic businesses is considerably lower than that of restaurants and jewelry stores. In all cities analyzed, the number of beauty-related businesses is so small that it amounts to less than one store per 10,000 residents.
Restaurants and Drugstores Dominate Digital Search Interest
On average, residents of Frankfurt search for restaurants far more frequently than those in any other city, with 10,886 searches per 10,000 residents. Munich and Berlin follow with 5,468 and 4,070 searches, respectively. Drugstores are the second most frequently searched category, but peak values are significantly lower at around 38 searches per 10,000 residents in Frankfurt, 35 in Munich and 27 in Berlin. Interest in jewellers and jewellery stores is also highest in Frankfurt (25 searches per 10,000 residents) and Munich (19 searches per 10,000 residents), with Cologne completing the top three at 18 searches per 10,000 residents. Search volumes for beauty and cosmetic businesses are so low across all cities that they do not reach one search per 10,000 residents.
Local Businesses Dominate the Valentine’s Day Offering
Of the 25,502 businesses relevant to Valentine’s Day analysed, around 92 per cent are independently owned and local, while only eight per cent are part of retail chains.
The exception is drugstores, 93 percent of which are chain-operated. The offering in all other categories is clearly shaped by local providers. Chain ownership accounts for 23 percent of beauty businesses, around 15 percent of jewellers and jewellery stores, and just two percent of restaurants.
“Our analysis shows that Valentine’s Day-related offerings in major German cities are largely driven by local businesses, particularly in the restaurant and jewelry sectors. At the same time, digital demand around Valentine’s Day is especially high in certain cities. For local providers, this represents significant demand potential. Localyzer supports exactly these businesses by helping them make their local offerings visible and connect them with customers who are actively searching,” says Matthias Lange, Managing Director of Localyzer.
About the Study
For the Valentine’s Day Index 2026, Localyzer analyzed the brick-and-mortar presence of a total of 25,502 Valentine’s Day-relevant businesses in Germany’s 25 most populous cities. The supply analysis is based on data from the open mapping project OpenStreetMap, where businesses are categorized, among other things, as restaurants, jewelers, drugstores or beauty salons.
The survey of physical locations was conducted on January 16, 2026. All permanent business locations across each city were counted; chain outlets were considered individually, while temporarily closed businesses were excluded.
Digital demand was analyzed using Google search volumes for Valentine’s Day-related keywords, grouped thematically by restaurant visits, jewelry and gifts. Results were evaluated at city level and normalized based on population size. Search data was collected on January 19, 2026.
