Store analysis: These clothing retailers dominate Germany’s major cities

Titel_filial-analyse deutsche großstädte

Economic uncertainties, rising rents and changing consumer behavior: The German retail sector is in crisis. More and more retailers are withdrawing from the traditional store business and focusing on online business. But what is the current situation regarding the presence of textile and fashion companies in major German cities?

Knowledge means closeness, closeness means connection

The most beautiful packaging, the best value for money and the highest quality often cannot compete with the local idea.

Local campaigns: No matter if big or small

Umbrella organisation or sole proprietorship? No matter how big or small: with local campaigns you reach exactly your target group!

Stand out from the crowd – but how?

Just about every company nowadays does online marketing to some degree. So how do you stand out from the crowd and reach your customers?

“On site” – A predicate for every size of company

Vor Ort

A sense of belonging to one’s home country and regional patriotism are really big in Germany. So buying a product “locally” has a strong emotional component.

Online marketing: flexibility is the new recipe for success today!

Flexibility is the recipe for success today! Markets are subject to constant change. What is totally in vogue today can be replaced by new achievements tomorrow. Such trends must not be ignored in marketing either.

Local online marketing: advertising is most widespread in these cities

Local businesses are often faced with the question of how to reach more potential customers and how to build trust in their brand. The answer: local online marketing.

Campaigns in under 10 minutes: Efficiency is not a buzzword

effizienz

As much as efficiency is talked about in corporate management, one might think it is a filler word. Whether spoken or not, the concern has always been to get as much work done in as little time as possible – at least since industrialisation.

Digital location marketing: Advertising clicks best in these cities

Online Klickraten in deutschen Städten

Local digital marketing is becoming increasingly important for local companies and stores. Higher visibility, sales increases and trusting customer relationships are just some of the benefits that local online measures offer. In addition to the choice of advertising channel, the actual location can also be crucial to the success of a campaign. But in which cities is it particularly worthwhile to place online advertising?

Multiple locations: local or company-wide advertising campaign?

What is the best way to advertise multiple locations? Growth is positive, but often means more difficult decision-making.